What does Goodspero do?

We bridge brands to authentic connections with diverse communities through video and social media. Our outcome-based approach to storytelling inspires action from audiences and builds capacity for teams.

We consult and support C-Suites and CEOs on all things video, social media, and online branding & presence, create content, capture content, produce videos, edit videos, help with AV for event productions (virtual, in person, and hybrid), provide social media support for events, and facilitate capacity building through educational and professional development workshops for teams and organizations.

What type of content do you typically produce?

Our team is experienced in producing B2B videos and content in the social impact, education, tech, startup and entrepreneurial ecosystems. Our 15+ years in broadcast, digital, and marketing include expertise in writing, content creation, mass media production, and social media marketing.

Our creative team is ready to help develop or fully flesh out a concept, collaboratively develop a script, and come up with a storyboard/outline that serves as the blueprint for producing your video(s).

Who have we worked with?

The Wolff Center for Entrepreneurship in the Bauer College of Business at the University of Houston, Univision, Softeq, TEDxHouston, TEDxHoustonWomen, TEDxYouth@Houston, YES Prep, BakerRipley, Johnson & Johnson Innovation | JLabs at Texas Medical Center Accellerator (TMCx), Nike, HuffPost, Uforia Music, Good Reason Houston, Lionbridge, Fat Cat Productions, Wonky Power, Legendary, Axelrad, LINK Houston, Impact Hub Houston, Legacy Community Health, The Salvation Army, Workforce Solutions, Volunteer Houston, BakerRipley Houston Turkey Trot, Culture Pilot, Clinton Global Initiative University, Creative Mornings Houston, Houston in Action, Histrionix, Instafuel, 10e5, La Fogata Colombian Restaurant, The Frontier, SURGE, Fay School, YAWP Records, Just Add Beats, NALCO Champion, IRG Image Resouces, MESH Creative, Team One, Design Good, MaRS, Creative Vida, Houston Association of Hispanic Media Professionals, Houston Hispanic Forum, MCUD, FM Kitchen & Bar

Who owns Goodspero?

Goodspero is owned and operated by Jessica Bolaños and Nelson Vanegas. Prior to owning Goodspero, they ran EEMedia. Before partnering to start their own businesses, Nelson worked as Creative Production Director at Univision in Houston, Texas for 10 years and Jessica worked as an independent contractor for marketing agencies across the U.S. We’re a majority woman-owned, Latinx-owned, and family-owned business.

Video Production

What types of video products and services are available?

Brand Videos, Video Business Cards, Website Videos, Social Media Videos, Digital Ads, Social Media Ads, Instructional Videos, Broadcast TV Series, TV Commercials, OTT “over-the-top”, Web Series, Campaign Videos, Promotional Videos, Event Recap Videos

Video Production, Pre-Production, Recording, Video Streaming, Live Streaming, Multicasting, Pre-Recording, Video Editing, Event Video Production, Hybrid Event Production, Mobile Content Capture, Video Consulting, Video Workshops

How much does a video cost?

The cost to produce a video can vary greatly and depends on several factors including # of filming days, equipment needed, location, the complexity of editing, animation, graphics & motion graphics, voiceovers, length of the final video, length of raw/unedited content we need to review/edit, music licensing, language & translations, captions & subtitles, # of total videos, drone footage, stock footage, expedited delivery, whether you’ll be publishing your video on social media or for TV broadcast, and other factors.

Check out our investment calculator to get a better estimate of what your unique video project may cost.

Do you live stream?

Yes. We live stream in-person, virtual, and hybrid events. We also help with pre-recording (virtually and in-person) and editing video(s) before events for speakers that cannot attend live, to minimize the risk of technical issues during live events, especially when in areas without a strong internet connection, for intros, promos, etc.

Do you do event production?

Yes, our creative team and specialized partners can take care of all your A/V and event production needs, including:

  • Video production
    • Creating videos and video elements before your event
    • Live video for screens at your venue
    • Live streaming production
    • Recording video during your event for future use
  • Sound production
    • Sound for stages, MCs, and speakers
    • Live sound for bands and entertainers
    • Speakers, mics, subwoofers, mixing consoles, cables, etc.
  • Staging
    • Mobile concert stages
      • 13.12ft x 26.24ft (4 panels)
      • 19.68ft x 39.36ft (6 panels)
      • 26.24ft x 52.48ft (8 panels)
      • 32.8ft x 65.6ft (10 panels)
      • Adjustable mobile stage panel 1m x 2m (3.28ft x 6.56ft), Adjustable height 27" - 39" @ $250/panel
  • Lighting
    • Stage lighting
    • Video lighting setup
    • Uplighting
  • Event social media management
    • Pre-Event social platform(s) prep + social SEO
    • Content capture
    • Content creation
    • Publishing
    • Engagement

What’s the turnaround time for a video?

Depending on the complexity of editing for the project, we can typically deliver the first draft within 1 week from the last recording day, for a 2-3 minute length video. Each round of revisions adds about 2 days and 2 rounds of revisions are included with editing projects. The average turnaround time for a short video is about 2-3 weeks. More complex video projects can take 2-3 months.

We also offer expedited delivery. Expedited turnaround times can be as soon as 24hrs, but there are limitations with the complexity, size, and length of the project. Reach out and we can talk through options for your specific case.

Can Goodspero help with concept ideation, scripts, and storyboards?

Yes! We can help with Pre-Production work if you don’t already have a fully fleshed-out idea, script, and/or shot list to help guide your project through the production and post-production process

Can we use our existing videos?

Yes, we can work with your existing videos, graphics, and/or raw footage

The final video resolution may be dependent on the resolution of the original files

Can we request revisions to a finished product?

Yes, 2 rounds of revisions are included in every video project

Additional rounds of revisions can be requested for $300-$700, depending on the complexity of the requests.

What should I wear for an on-camera interview or a video production shoot?

  • Wear something you feel confident in
  • Wear clothing or accessories that our video team can clip a small mic to (blazers, scarfs, collared shirts, etc.)
  • Do not wear colors that closely resemble your skin tone
  • Try to avoid pure white clothing, especially if you’re light complected
  • Avoid tight & busy patterns like narrow stripes or zig-zags
  • Avoid colors that are too bright, especially reds
  • If shooting with a green screen, don’t wear green

Event Production

What’s included in event production?

We can take care of all of your AV (audio/visual) and event production needs for in-person, virtual, and hybrid events, including:

  • Video Production: 
    • Creating videos and video elements before your event
    • Live video for screens at your venue
    • Live streaming production
    • Recording video during your event for future use
  • Sound Production
    • Sound management for stages, MCs, and speakers
    • Live sound management for bands and entertainers
    • Speakers, mics, subwoofers, mixing consoles, cables, etc.
  • Staging
    • Mobile concert stages
      • 13.12ft x 26.24ft (4 panels)
      • 19.68ft x 39.36ft (6 panels)
      • 26.24ft x 52.48ft (8 panels)
      • 32.8ft x 65.6ft (10 panels)
      • Adjustable mobile stage panel 1m x 2m (3.28ft x 6.56ft), Adjustable height 27" - 39" @ $250/panel
  • Lighting
    • Stage lighting
    • Video lighting setup
    • Uplighting
  • Event Photography
  • Live Music & Entertainment: multicultural bands, DJs, trios, dancers, MCs

Do you offer event coordination services?

No, unfortunately, we do not.

Can you help us find a venue for our event?

We're happy to suggest venues to hold your event/production but recommend hiring an event coordinator for that. ;)

Digital | Social

Do you offer social media management?

We only offer Event Social Media Management support leading up to and during events. This can include

  • prepping, priming, and publishing across your social media accounts prior to and during a specific event or series of events
  • engaging with partners, speakers, attendees, media, and other users/followers regarding content related to the event
  • graphic creation, social media event page creation 

How do you support our social media efforts during our events?

We can support your social media efforts for an event by:

  • Developing a social media strategy
  • Working with your team on a social game plan for your event
  • Priming your social media accounts before your event
    1. Identifying, following & engaging with key accounts
    2. Updating social media accounts accordingly
    3. Social SEO
  • Capturing mobile video & photo content during the event
  • Publishing & engaging with followers during your event
    1. as your brand representatives
    2. as chat moderators
    3. by sharing, re-tweeting, reposting, tagging, etc.
  • Correcting auto-captions on uploaded live-streamed videos

Workshops / Capacity Building

What type of workshops, professional development sessions, and training do you offer?

We’re always updating our list of workshops and sessions to keep up with the latest market trends and relevant changes in the video and digital landscape. Below are some of our most recent popular topics. We also develop custom sessions based on organizational needs and knowledge levels for beginners and advanced professionals:

  • Online Branding for Business: brand guides, logos, color palettes, voice, marketing personas/audiences, social platforms
  • Personal Online Branding for Professionals: CEOs, brand ambassadors, managing profiles, goals, strategies, personal online brand audits
  • Social Media Best Practices: Picking the right channels, post frequency, documenting > creating, providing value
  • Content Creation: Video content, content strategy, working with what you have, tips, apps
  • Insights & Analytics: KPIs, Metrics, FB, IG, Twitter, LinkedIn Insights & Analytics
  • Video Editing: Editing platforms, workflows, tips, cool apps
  • Video Ads + Video SEO: Video ad platforms, Google/YouTube ads, TikTok ads, IG & FB ads, video SEO best practices
  • Video Storytelling:
  • Photography for Social Media: Mirrorless cameras
  • Mobile Photography: Mobile photography best practices, apps, shooting in manual mode, hardware for your phone, and free resources
  • And other platform-specific sessions like Instagram for Business, Facebook for Business, LinkedIn for Professionals