By: goodspero + uxcine + rolo
Lately there’s been a lot of negative focus on digital/social media “disconnecting us” from each other. Screens are being blamed left and right for having a negative effect on our lives. Seeing that we’ve made a career out of using digital and social media to do more good in the world and educating others on how to do the same, we felt compelled to respond. So we made a video inspired by, or rather–uninspired by, a spoken word poet who made a video called, “Can We Auto-Correct Humanity”. We immediately re-wrote another version of his negative ode to digital media and focused only on the positive. A few days later in a production meeting, our team had just agreed to start making at least 1 video a month together that’s our own personal project, not a partner or client or anyone’s else’s. That anti-digital humanity video was still fresh so we all agreed on making it happen, set a date to shoot the following week, recorded the voiceover the next day, and shot the entire video on an iPhone in one continuous take (no editing).
It took us about 4 hours on the day of the shoot to get it right. With no prior rehearsing and under Art’s direction, we ran through a few practice runs until we all remembered what we were supposed to do and at exactly what time. It was pretty funny (and fun) to experience, considering we’re always on the opposite end of the cameras. Art did most of the storyboarding, shooting and directing with a little help from Nelson who also played 1 of 3 main on-camera roles. Jessica did the writing, voiceover and also played an on-cam role. Rolo was on-camera and we had some fun with his mini drone, although those shots didn’t make the cut, lol. (We couldn’t get a steady shot with all the wind outside and the battery life on that thing made it nearly impossible.) Since we did it all in one take we had to get creative with our roles and a lot of what you can’t see behind the scenes is us running to our next mark while the camera switches from one person to another.
We won’t go into any more specifics about the message of the video, we think it speaks for itself.
So enjoy… A Response to: Can We Auto-Correct Humanity.
Creative Guru & Chief Storyteller @ Fat Cat Productions. He’s all about making brand dreams come true, whether it’s helping fundraise for a cause or capturing the grandest events. When he sees your smiles, that’s when he knows he’s hit the jackpot of happiness!
Musical Maverick & Senior Consultant at Slalom. With a unique blend of expertise in brand marketing strategy, analytics-driven benchmarking, & outcome-based technical delivery, Josh is the go-to guru for transforming project goals into tangible results He also taught our team Figma & Jira skills.✊🏾🐼
The dynamic duo behind Wonky Power, a Latino-owned music agency. As Music Producers & Founders, we hit them up for live music & audio production needs. Based in Houston’s vibrant East End, their studio serves as a creative hub, deeply rooted in community engagement. Chingones!
Multi-talented Musician and Web Developer extraordinaire, renowned for his seamless creations like the Goodspero website and a plethora of custom-built sites. Recently embarking on a new life in Norway, Taylor brings exceptional skills & undeniable dedication to every project he undertakes. Han er et fantastisk menneske og SÅ kul.
Multifaceted Creative Force behind Bwash Media, excelling as a Videographer, Photographer, Editor, and Drone Pilot. With a mastery of diverse media forms, Brandon’s expertise in leveraging social media empowers brands to effectively market themselves and reach new heights of success.
Family & Lifestyle Blogger @SaniasFamily, brilliant Author of “Brown Girls are Beautiful,” and a trailblazing serial entrepreneur. As a proud Pakistani-American Muslim woman, wife, mother, daughter, sister, & friend, Sania celebrates her identity through stories that inspire & uplift all. ہماری کمیونٹی کا ایک انمول جواہر
Communication Director @ UH College of Liberal Arts & Social Sciences. Understanding the power of communications for social orgs, LaRahia delves into the intricacies of comms for visibility, legitimacy, & resource acquisition, crafting strategies that generate meaningful social impact.
Creative Founder @ JonBlenz Creative, Business & Brand Strategist @ ReImagine Biz, & School Communications Strategist @ YES Prep. With the perfect fusion of business acumen & a marketer’s passion, Jon leverages his wealth of experience to propel brands to new heights.
Creative Wizard @ AKL Productions, CEO of CALL’D Lifestyle, and Real Estate Ace at Realty Texas. With an insatiable curiosity for the unseen and an unwavering dedication to capturing unforgettable moments, Alex is your go-to expert for all things creative and captivating. 당신은 놀라운 알렉스입니다!